Latest book release from Joe Calloway features Memphis Invest

In 2012, Memphis Invest studied the book "Becoming A Category of One" by Joe Calloway.  InAugust of that year, I picked up the phone and called Joe Calloway and invited him to come to the offices of Memphis Invest and address our staff.  Joe, a member of the International Speakers Hall of Fame, was very well known as a speaker and business consultant whose client list was quite extensive and his expertise was about customer and employee engagement. We had asked Joe to visit with our staff and participate in our staff meeting.  It was the final week of our studying his book and we wanted to give the staff a little extra jolt...a little reminder of all the principles we had studied in the book.