You know what they say. The name of the game in real estate is location, location, location. There is certainly some truth to the importance of location. But even more important in today's buyers market is curb appeal. Whatever type of real estate investment you are interested in - flipping houses, renting out homes, or even investing in certain kinds of real estate funds - you will want to have a few things such as curb appeal in mind to improve the desirability, and the value, of your property for potential renters or buyers. If you have come to a Memphis Invest buying weekend and bus tour, you have seen that we take a radically different approach to the curb appeal and over-all presentation of our rental properties at Premier Property Management. It is a key reason for shorter vacancy periods and longer occupancy per renter at our company. Simply saying you believe in better properties, better renovations and better management, which is what every rental property investor wants, is very different from actually practicing it. But, regardless of location or city or even proximity to services, the condition of an investment property when shown to a prospective renter is one of the top considerations when paying a premium rental rate. Renters imply realize they can expect better service when the product they are looking at is in superior condition to other properties at lower rental rates. that higher rental rate, in turn, leads to a more valuable asset!