Between REITs and crowdfunding, there are more ways to earn passive income from real estate than ever. So many of these avenues promise lucrative results for little effort on the investor’s part. Why, then, should real estate investors consider single-family rentals instead? After all, don’t they demand more of your time, money, and attention?

Can’t you get the same results with less effort?

Has investing in real estate fallen out of vogue?

Look around – everyone is feeling market pressure. They think buying a personal residence is far out of reach, let alone securing multiple investment properties. They’ll say it’s too expensive. That we should wait until prices or interest rates come down. That we’re nuts for still banking on real estate when the market is like this.

Are you considering your next big wealth-building strategy? Looking for ways to strengthen your portfolio? Look no further: it’s time to go turnkey.

Experienced real estate investors know even small factors can make or break their wealth-building efforts. While broadly, that single factor is due diligence, we want to get a little more specific. We’re talking about what your residents really want.

Between higher interest rates, stubbornly high property prices, and a competitive real estate market, you may wonder if investing in real estate is worth it anymore. And while the challenges facing the market (and investors) demand we pivot our strategies, none negate the benefits of investing in single-family rentals.

Homeownership hit at all-time low at 62.9% in 2016. While owning a home was once an integral part of the American Dream, we’re seeing it matter less and less to up-and-coming generations of homebuying age. Millennials and Gen Z, saddled with student debt and low wages, are often unable to afford a home – if they even want to buy in the first place.

We’ve all seen certain assets and investments go in and out of fashion.

However, real estate has long been a cornerstone of the economy at-large, mostly because land is a finite resource and shelter is an essential human need. There will always, then, be a demand for real estate in some form or fashion. For an investor, this lends certain reliability and stability that you would not find in other asset classes.

If you’re like most people, you’re feeling the squeeze of a tight, tough economy. At the same time, SFR investments are attracting more investors than ever! Throwing your proverbial hat into the ring might seem like a bigger challenge, but SFR investing makes it well worth it.

Fix-and-flip investments might make for compelling programming on HGTV, but investors prefer buy-and-hold rental properties. A recent Investor Sentiment Survey from RCN Capital demonstrated that rentals were the most popular of the three types of residential real estate investments.

With the market favoring selling so thoroughly, you might consider selling one or more of your investment properties. After all, it seems like a prime opportunity! But before you prepare that listing, wait. There are compelling reasons to hold your properties for the long haul – even when conditions make selling an attractive prospect.