Investing in real estate, ideally, is about opportunity. Opportunity to get involved in a myriad of markets, opportunity to earn passive income, to save for retirement, to find financial freedom. This idealized image of investing in real estate is alluring in a real American Dream kind of way, but the reality doesn’t always live up to the dream.
For a long time, investors felt the need to keep their eyes only on the hottest, trendiest markets. San Francisco. New York City. Chicago. DC. They have this glamorous appeal that few other places do, and it’s hard to break free from that particular allure.
But really, the greatest opportunities for most real estate investors aren’t in these markets. Slowly, the real estate investment landscape is shifting to favor secondary and even tertiary markets. They may not have the same glamorous appeal, but these diamonds on the rough offer more than their sparkling sister cities.